Hummusfield.
//date: 02.2020
//location: Yorkshire
01. 04. 15. 13.
Yorkshire craft hummus branding.
Hummusfield branding includes a hand drawn bubble type logo that is paired with a minimal sans serif font to compliment. Closely working with the brand creator helped develop the feel of their brand to exactly how they invisioned it. Focusing the colour scheme based on their home town colours that are recogniseable helps keep the brand hold roots within an independednt industry held within the town.
Creating a character to sit in the branding that can be applied across the whole business was a key element the client wanted. Using the playful idea of making a family of characters from ingredients used within the product was proposed to help communicate the brands identity.
Hummusfield branding includes a hand drawn bubble type logo that is paired with a minimal sans serif font to compliment. Closely working with the brand creator helped develop the feel of their brand to exactly how they invisioned it. Focusing the colour scheme based on their home town colours that are recogniseable helps keep the brand hold roots within an independednt industry held within the town.
Creating a character to sit in the branding that can be applied across the whole business was a key element the client wanted. Using the playful idea of making a family of characters from ingredients used within the product was proposed to help communicate the brands identity.
